What's hitting the shelves? New beverage launches: from espresso martini to bamboo water (2024)

CAFÉ SOLO’s Espresso Martini RTD cans

UK Cold Brew Coffee Liqueur Brand, CAFÉ SOLO, has launched new Espresso Martini cans.

The CAFÉ SOLO Espresso Martini Cans are the second product to launch in the CAFÉ SOLO range after the brand launched its debut CAFÉ SOLO Original Cold Brew Coffee Liqueur to shake up the coffee liqueur market in April 2024.

CAFÉ SOLO Espresso Martini is made with CAFÉ SOLO Original Cold Brew Coffee Liqueur, SOLO Coffee Espresso Strength Cold Brew and Premium British Vodka. Ground with exceptional coffee, SOLO Coffee boasts a ‘full-bodied flavor profile, rich acidity, and a refreshingly clean finish’, making the Espresso Martini cans the ultimate RTD for coffee lovers.

CAFÉ SOLO Espresso Martini Cans are available fromAmazonand CAFÉ SOLO’s website at an RRP of£3.99for a 125ml can.

Developed by former baristas, the brand uses ethically sourced beans from Brazil and Colombia, which are blended and expertly cold brewed to perfection.

At 15% ABV, the CAFÉ SOLO Espresso Martini cans are bar strength quality and produce the desired foam when shaken in thecan straight out of the fridge. They can also be shaken in a co*cktail shaker with ice.

Barritt’s Ginger Beer:new mixer line

Barritt’s Beverages International – a family-owned business hailing from Bermuda - is celebrating 150 years of its Barritt’s Ginger Beer with the launch of a new mixer line and brand refresh in the US.

The company's new products cater to co*cktail enthusiasts everywhere, offering the following in convenient 7.5oz cans:

  • OriginalGinger Beer:​The brand's signature recipe for over 150 years.
  • Sugar-Free Ginger Beer:​A delicious option for health-conscious consumers.
  • Sparkling Grapefruit Soda:​A vibrant and tangy mixer for adding a citrus twist to co*cktails.
  • Tonic Water:​A crisp and refreshing base for classic gin & tonics and modern co*cktails.
  • Club Soda:​A clean and bubbly mixer for highlighting spirits and liqueurs or enjoying on its own with a slice of citrus.

The new products feature refreshed packaging in colors reminiscent ofBermuda'spicturesque pastel homes, with on-pack recipes to help consumers build the perfect co*cktail at home.

Espadín Mezcal

Tres Tribus - a B Corp certified, small batch mezcal from the remote mountains of Oaxaca - has released its latest expression, its Espadín.

Hand-crafted by fifth generation mezcalero Juan Antonio Coronel, Tres Tribus’ Espadín is ideal for sipping or in co*cktails.

Cooked in an underground conical oven lined with volcanic stones, Tres Tribus’s Espadín captures the cornucopia of flavors from the maguey and complements them with a delicate smokiness. Rich herbaceous notes along with lemon and orange, hibiscus, peppermint and chocolate are slowly developed during fermentation in unique underground amphoras designed to regulate the fluctuating mountain temperatures.

Using water from the nearby Tidaá volcano aquifer and a hand-built still, Tres Tribus’ Espadín presents clean, complex aromas and flavors.

Tres Tribus debuted in 2023 with four expressions that helped the brand win the IWSC Agave Producer of the Year as well as Spirits Producer of the Year.

Tres Tribus Espadín is bottled at 45% ABV and retails for MSRP $49.99.

Bamboo water

UK brand Juno Bamboo is launching its new drink, Juno Bamboo Water.

The drink comes in three flavours: Juicy Mango, Zesty Yuzu and Passion Fruit. Its creators say that Juno Bamboo Water, “allows you to enjoy all the health benefits of ethical bamboo in a refreshing and revitalising drink, packed with natural antioxidants and vitamins.”

Bamboo has been used as a natural remedy for centuries and contains vitamins K, B6 and E. It is known to naturally support collagen, enhance immunity, and detoxify the body.

As part of its commitment to sustainability, Juno Bamboo has partnered with ‘1% for the Planet’, meaning each drink helps tackle global environmental issues. The drink has a RRP of £12.90 for six cans.

The perfect pairing: Lisbon art and wine

Portuguese winemaker, Porta 6, is launching Winemaker’s Selection White Wine in the UK.

The new launch joins Porta 6’s range of red, rosé and sparkling wines.

Produced in southern Portugal, this new aromatic white wine originates from vineyards overlooking the Atlantic ocean, and has tropical and citrus lime fruit flavours.

“Although the red wines of Lisbon are hugely popular worldwide, the region has always had a special reputation for white wines within Portugal, said Philip Critchley, associate sales director at Guy Anderson Wines.

“When tasting this new, fruity, easy-drinking blend, it’s easy to see why.”

The label depicts a unique Lisbon image of one of the city’s famous yellow trams, by street artist, Hauke Vagt.

Looking for more beverage NPD?

Pepsi Pineapple is back.

Read about the latest flavor - and more beverage launches - in last week's edition.

What's hitting the shelves? New beverage launches: from espresso martini to bamboo water (2024)

FAQs

How did the espresso martini come about? ›

While many pretenders claim that they invented the drink themselves, the real honor can be traced back to a British bartending legend in Dick Bradsell. He invented the drink at a club in the 1980s when a patron came up to him asking for a drink that would both wake him up and get him drunk.

Why are espresso martinis trending? ›

“The espresso martini is the Millennial Red Bull and vodka,” said Andrew Rodbell, co-founder of Post Meridiem. “It's a more natural way to get a boost while drinking alcohol and aligns with their love of coffee culture.”

What does Espresso Martini do to you? ›

"An occasional, indulgent espresso martini [or other combo beverage] is not likely to cause any harm, we just want to avoid creating a habit of mixing alcohol and caffeine," warns Dr. Bonney. When Is the Best Time to Drink Coffee—And How Late Is Too Late?

Why is everyone obsessed with espresso martinis? ›

Today, the espresso martini is the second most popular co*cktail, bested only by the Old Fashioned, according to Liquor.com. The espresso martini is popular because it's simply a delicious drink: Beautiful to look at (as most martinis are), sweet and smooth, and a sinful mix of caffeine and alcohol.

What kind of person drinks espresso martini? ›

Espresso Martini

If this is your co*cktail of choice you are likely an intense individual who gives 100% to everything you do. Espresso Martini drinkers have a 'work hard, play hard attitude and are happy to take the lead in both professional and social situations.

Why are espresso martinis so expensive? ›

“The espresso martini fits perfectly into this scenario as it is primarily a nighttime co*cktail and extremely photogenic, making it a popular choice for a big night out,” Focht says. “Its visual appeal and association with special occasions contribute to its higher price increase compared to general inflation.”

How much caffeine is in an espresso martini? ›

How much caffeine is in an espresso martini? Typically about 60 mg (most espresso martinis contain one shot, or one ounce, of coffee), but some co*cktails have cold brew, cold brew concentrate (which is stronger than cold brew) or plain coffee, which has about half of the caffeine found in espresso.

Did Kate Moss create the Espresso Martini? ›

In case you didn't know, the espresso martini has a rather sexy backstory. Legend has it that London bartender Dick Bradsell concocted the drink in the late '80s when supermodel Kate Moss famously asked for a drink that would “wake me up and f@ck me up.”

What does Espresso Martini symbolize? ›

While there are many variations on the espresso martini co*cktail, you could say there's one standard garnish: three espresso beans floating on top. Tradition holds that these three beans represent health, wealth and happiness.

What does an Espresso Martini say about a person? ›

Espresso Martini

If this is your co*cktail of choice you are likely an intense individual who gives 100% to everything you do. Espresso Martini drinkers have a 'work hard, play hard attitude and are happy to take the lead in both professional and social situations.

How did the martini originate? ›

A couple theories point to late-1880s California during the gold rush, when a bartender named Jerry Thomas, living in the town of Martinez, whipped up a sloe gin and sweet vermouth co*cktail with bitters for miners who wanted to celebrate striking gold.

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